Grupo BienAhoraGrupo BienAhora
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The new wellness economy

Building the ecosystem for the new wellness economy.

Technology, experiences and communities that bring people closer — and help the industry grow faster.

Explore the ecosystem Meet the foundersPartner with us
Ciudad de México · LATAMPeople · Community · TechnologyScroll
02 — People first

In a world driven by technology, people and community become the most important thing.

We do not build technology to replace the human part. We build it so the human part can happen more often: encounters, conversations, recognition, belonging. The systems run underneath; what people remember is what they lived.

01
People
Everything starts with someone who wants to live better. The person is the unit of the system, not the account.
02
Community
Individual effort turns into collective momentum. Nobody builds a category alone.
03
Technology
The layer underneath. It is only worth building if it gives time back to people.
03 — The shift

Wellness is one of the world's largest industries. Its infrastructure is still fragmented.

We are building what connects it.

04 — The ecosystem

Not one product. A connected ecosystem.

Select any node to see its role, its state and how it connects to the rest.

05 — Technology

One intelligence layer.
Many businesses.
One connected ecosystem.

BienOS · TimelineIllustrative sequence

Illustrative sequence built with real BienOS event labels. No live data, no invented volumes.

06 — Experiences & culture

Technology scales the system. Experiences make it human.

Six days a year the whole industry is in one room. Soon, all year long in your pocket.

BienFest gathers the industry once a year. The community keeps it connected the rest of the time. Retreats, gatherings and recognition turn a market into a culture — and a culture into demand the whole ecosystem can serve.

Explore BienFestJoin the communityComing soon
07 — Momentum
18,824
Attendees per year
954
Speakers
100+ per edition
686
Brands
200+ per edition
13
Years
A living ecosystem
08 — Founders

Built from inside the industry.

Uriel and Ademir Alvarado, founders of Grupo BienAhora
08 — Founders

Built from inside the industry.

Uriel and Ademir Alvarado bring together complementary experience across wellness, business, technology, product development and community building. Ademir brings his background in food engineering and applied dietetics, a rigorous view of quality and a natural ability to build relationships. Uriel brings global strategy, brand, technology and experience developing digital platforms and communities across international markets. Together, they turned that experience into BienAhora: an ecosystem designed to connect people, experiences and opportunity.

Uriel
Global strategy · Technology · Platforms · Brand
Ademir
Product · Quality · Wellbeing · Relationships
01 · Platforms

International experience building brands, digital platforms and communities in complex industries.

02 · Product

Engineering, applied nutrition and a commitment to high-quality products designed to improve everyday life.

03 · Ecosystem

13 years connecting wellbeing, business, brands, experiences and community.

More about us

09 — The opportunity

Real wellness is no longer an isolated product. It is the connected ecosystem that brings it together.

You are looking for a platform, not a product.

Thesis, portfolio, technology and traction under NDA.

Request information

Your brand belongs where the industry already gathers.

Activations at BienFest, permissioned relationships and infrastructure to keep them after the event.

Talk to partnerships

Run your business on our operating layer.

Identity, communication, payments and access as shared infrastructure for wellness businesses.

See BienOS

Meet your market in two days, three key cities.

Exhibition, sampling and distribution in front of a qualified wellness audience.

Request the deck

The future is not built alone.

Community, events, recognition and access across every brand of the group.

Coming soon

Build the category from the inside.

Product, engineering, design, operations, commercial and community roles across the group. See what is open today and apply with your CV.

See open roles

You are looking for a platform, not a product.

Thesis, portfolio, technology and traction under NDA.

Request information
10 — Vision

We are building for the next decade of human wellness.

A global category in the making

Build the future with us.

Explore a partnershipMeet the founders